The literal meaning of this word is aesthetic, which comes from the Greek "aisthetike" which means perception. This branch of philosophy studies beauty in its essence and perception. Plato was the first philosopher to speak of the term in his dialogues Hippias Major, Phaedrus, and The Banquet; in which there is a search for the universal concept of beauty, taking into account proportion, harmony and splendor.
Throughout history the concept of beauty has changed and in each period it has taken on a different meaning, which is why it is a subject of philosophical debate.
Nowadays, this term has become popular thanks to the influence of technology and social networks. In 2010, it took on a new meaning thanks to the vaporwave musical genre which had aesthetic visual elements that reflected the song.
The aesthetic vaporwave was inspired by the 80's and words in Japanese, these images gradually became viral on social networks such as Tumblr, Pinterest and Instagram.
In modern art and current aesthetic slang, it comprises a set of elements that cause satisfaction, always seeking beauty and pleasantness. More than an artistic manifestation it has become a lifestyle for several young people, there are even several categories; the most popular are:
Art hoe: focused on art, especially Van Gogh, warm colors and a relaxed, hippie attitude.
Vintage: depends on the era but Polaroids and images with old effects stand out, elements depending on the era.
Kawaii: influenced by Japanese culture, pastel colors, elements that evoke cuteness, anime or Japanese characters.
Indie / Pale: Minimalist, simple and sober, beige, white, brown, gray colors.
Vaporwave: elements of the 80's and 90's, neon lights, video games, glitch and Japanese words.
Grunge: elements of the 80's and 90's of rock aesthetic, dark colors, chains and vinyl records of rock bands.
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